[INTERVIEW] 2025 Walmart Rewards Mastercard Relaunch

Today we are joined by Mark Swartz, Head of Banking, Walmart Canada. Today he’s sharing some news about the Walmart Rewards Mastercard relaunch. Thank you Mark for taking the time to answer our questions!

Below is a summary of the key enhancements that he will be referring to:

• 3% back on all Walmart purchases in-store, online and on Marketplace
• 1% back everywhere else
• Up to six months free of Walmart’s Delivery Pass with the purchase of an annual subscription
• A $25 welcome bonus in Walmart Reward Dollars for new cardholders

1. Please tell us about yourself and your role with Walmart Canada.

I joined Walmart Canada just over three years ago to lead our financial services team, which oversees the Walmart Rewards Mastercard along with other financial products and services. Alongside my team, I’ve had the privilege of transforming our Walmart Rewards Mastercard into a rewards card that provides our customers with even more value every time they shop with us. This has made our work even more meaningful.

2. We last interviewed Walmart just over a year ago. What is new since then?

We’ve been hard at work behind the scenes to bring a newly improved card to the market that caters to the needs of not only our existing cardholders, but prospective ones too. Working closely with Fairstone Bank, we uncovered deep customer insights and ultimately determined that cardholders wanted the best rewards value when they shop with us and were looking for perks tied to grocery delivery. We got to work immediately and set out to deliver exactly that. Last month, we unveiled our enhanced Walmart Rewards Mastercard. Now, cardholders can earn 3% in Walmart Reward Dollars on Walmart purchases whether in store, on Walmart.ca, or through Walmart Marketplace. On top of that, we added a new perk: up to six months free of Walmart Delivery Pass with the purchase of our annual Delivery Pass subscription. Outside of shopping at Walmart, cardholders also earn 1% everywhere else they use their card. Plus, they can save, earning unlimited Walmart Reward Dollars that never expire.

3. What else can we look forward to with Walmart Canada in the rewards world?

We’re on a journey to continue investing in the customer experience and incremental rewards opportunities with the vision of helping cardholders earn even more with every swipe, every tap and every purchase. Our cardholders and customers have shared a lot of great suggestions in terms of what they’d like to see from the Walmart Rewards Mastercard, so we’re committed to continuing to explore new offers and perks to take our Walmart Rewards Mastercard to the next level. Stay tuned!

4. Any closing thoughts?

We’re really excited about this relaunch and proud of the exceptional value we’re providing on top of our every day low prices – especially at a time when Canadians are looking to make every dollar count. The feedback from our cardholders has been incredibly positive, which is great to see. Over the past 15 years, the Walmart Rewards Mastercard has helped Canadians redeem over $600 million in value at Walmart, so we look forward to seeing how the enhanced card will unlock even more value for customers to help them save money and liver better.