RBC Time for More

RBC launched its Time for More initiative with the goal of encouraging Canadians to shop at their partner brands by offering bonus points opportunities with them.

Time for More Highlights

Throughout the summer, the Time for More campaign will give eligible RBC credit and debit cardholders promotional offers including:

• Receiving 25% points savings when redeeming RBC Rewards points for select gift cards
• Receiving 25% more value when redeeming RBC Rewards points by using Pay Credit Card with Points (to pay down balances)
• Access more value at businesses including Petro-Canada, Rexall, Boston Pizza and The Shoe Company, etc.
• Access to an exclusive limited time “Picnic Delights” food gift box offer
• Receive up to 12 months of complimentary access to a DashPass, with a DoorDash’s subscription (on purchases of $12 or more when paying with eligible RBC card)

You’ll need to log into your RBC account to view all the different offers available to you and to stay up to date. So non-cardholders will have a more difficult time viewing the options.

Redemption Strategy

Since this promotion is more driven on redemptions, always be sure to do your calculations first to determine whether it is a worthwhile reward when comparing them with each other. The idea is to get the most value for your points. The formula is “number of points for the reward” divided by the “dollar value in return”. Then you get your value per point.

For example, there is a 25% discount on DoorDash gift cards.

Normally, it costs 2,800 points for a $25 gift card, so even with the discount, it’s 2,625 for $25, which is 0.95 cents per point (2,625 / $25). That is still below one cent per point. However, if you redeem your Avion points for travel or transferred them to frequent flyer programs like British Airways Executive Club, you can earn more than 1 cent per point.

So this offer may work well for someone who does not intend to travel and looking for gift cards anyway, a 25% discount is a decent offer.

As we always say, always do your calculations first before going ahead with an offer to maximize the value of balance!