Will Loyalty Companies go Bankrupt?
Pointshogger reader asked a great question in the comment section of our post: [STICKY] Loyalty Program COVID-19 ONGOING Updates:
“Hi Matt – do you think a frequent flyer program like Aeroplan is at risk of going bankrupt due to it’s relationship with Air Canada as a result of the CV-19 pandemic?”
This is actually a question that I have been thinking about. But I felt the topic was too controversial to write about. But since someone asked, it gave me the confidence to attempt to answer!