Tims Rewards

Tim Hortons Launches Tims Rewards Program

I was recently interviewed by Global News to provide my thoughts about Tim Hortons’ new rewards program called Tims Rewards (free to sign up). Looks like they want to compete with McDonald’s and Starbuck’s loyalty programs.

The program is fairly straight forward. For every 7 qualifying purchases (coffee, tea, or baked good), you earn 1 point. After 7 points, you earn 1 reward. However, you can only have a maximum of 5 rewards in the bank. This essentially forces you to redeem on the go. I really like the 5 reward limit condition, because it goes with the earn and burn philosophy that we emphasize at Pointshogger.