Effective today, Aeroplan members can now earn points for making purchases at LCBO. It is a sad day for Air Miles, who had their partnership terminated with each other. But when one door closes, another one opens, this time for Air Canada.
Below are some highlights of this new partnership:
- Earn 1 Aeroplan point for every $4 spent at LCBO retail stores
- Receive additional bonus points on promotional offers
- Present physical or digital Aeroplan membership card at checkout
- Upcoming- LCBO redemption gift card redemption (1,000 Aeroplan points for $10)
Even though the 1 point for every $4 spent at LCBO may seem dismal, remember that it is in addition to credit card points earn. So it is already additional points. The value will really lie in the bonus points opportunities, so I suggest watching for those.
In celebration of this new partnership, members can earn 250 bonus points by November 28, 2021 after spending at least $50 at LCBO.
Even though LCBO is only available in Ontario, Manitoba and Quebec are close by enough to take advantage of this.
That being said, I see this more as a template for future partnerships that Air Canada can make with other provinces too.
Either way, thumbs up to Air Canada on this partnership!