CBC reports Thieves steal millions of PC Optimum points, go on shopping sprees. In short, several PC Optimum accounts were hacked and points were redeemed.

As if Loblaws needs more issues at with the whole “overpriced bread” scandal, where they offered a $25 gift card as compensation. But then now requesting ID from people to qualify for the gift card. Is this really a good time to ask for IDs when they have having hacker issues?

That being said, I was pleasantly surprised with the PC Optimum merger itself. They kept most of the value of the former Shopper Optimum program, so it does not feel like a devaluation. I am curious as the why T&T Rewards is still not fully integrated with Loblaws.

More importantly, what are your thoughts about the PC Optimum program as a whole? In other words, how do you feel about the program when balancing all the problems versus the value that you are getting?

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