Canadian Tire Corporation recently announced more details about their new loyalty program called Triangle Rewards. Today, we have the privilege of interviewing Shawn Stewart, Vice President, Loyalty and Customer Insights to learn more about this new program!
1) Please tell us about yourself. What is your role with Canadian Tire?
Canadian Tire’s loyalty program, Canadian Tire Money, is introducing Triangle Rewards, a free loyalty and credit card program. Triangle Rewards is a loyalty program that allows you to collect and redeem Canadian Tire Money at Canadian Tire Corporation retailers, including:
Canadian Tire
Sport Chek
Gas+
The revised Canadian Tire made a strategic move for it to go digital. Canadian Tire introduced their own credit card, the Canadian Tire Options MasterCard.
Traditionally, we all know that Canadian Tire gives out “Canadian Tire Money” when you make a purchase at their retail stores. The colourful purple, green, blue, brown, grey and red paper money brought attraction to its customers and led client coming back to the store in order to earn more