Effective today, Aeroplan members can now earn points for making purchases at LCBO. It is a sad day for Air Miles, who had their partnership terminated with each other. But when one door closes, another one opens, this time for Air Canada.
It is no secret that Air Miles has been quite unpopular lately, due to their continued devaluation of reward redemptions and no increase in earning ratios (neither with its credit cards cobranded cards, nor with its partners). That being said, they do have a valuable partnership with LCBO, Ontario’s liquor store. One devaluation that has no occurred (I’m assuming “yet”) is the cash miles options, where you can redeem 95 Air Miles for $10 towards your next LCBO purchase. They now made it easier to redeem the $10 voucher with its new eVoucher option.