March 10, 2023 was a crazy day for Air Miles collectors. At the beginning of the day, it was announced that LoyaltyOne Co. (which offers Air Miles) had gone into bankruptcy protection. The fear was that member miles would be lost forever!
Later in the day, BMO Financial Group signed a deal to acquire the Air Miles rewards program from LoyaltyOne Co.. As a result, below is a screenshot what we might currently see on the Air Miles website:
Air Miles is offering up to 10x the bonus miles offer between June 10, 2022 right up to Father’s Day on June 19, 2022 on their shopping portal: Air Miles Shops.
Not all stores are participating in the bonus offers. Some have 2x or 3x bonuses. Otherwise, the more significant ones are the 10x and 5x ones
Today, we feature the new Chief Technology Officer (CTO) at AIR MILES, Rick Neuman, who will lead the technological innovation, development and dissemination ahead of its 30th anniversary. He brings a wealth of experience from Flipp, Sears Canada, Canadian Tire and Walmart. Thank you for taking the time to answer our questions Rick, we are looking forward to the new initiatives that you are in charge of!
As we approach the holiday period, AIR MILES is reducing the number of Dream Miles needed to redeem on over 500 merchandise rewards by at least 100 Miles each. Here is the fun part, the new rollback is NOT a limited-time offer and will be available to all AIR MILES collectors.
Today we feature Thomas Rummel, Vice President, Travel Rewards AIR MILES Reward Program. Today, he will share his thoughts with us on the new AIR MILES Flights platform. Thank you Thomas for taking the time to answer our questions, seems like this is just a stepping stone for lots to come. Looking forward to what else you have in store!
1) Please tell us about yourself and your role with AIR MILES.
Effective today, October 21, 2021 through November 10, 2021, the AIR MILES Reward Program has launched its AIR MILES Flight-a-Day Giveaway.
Prize
The are two main prizes to win:
Air Miles announced recently that they are making some enhancements to their rewards program including a new logo (see image below)
Air Miles seems to be looking at making an aggressive move to win more market share by making their program more competitive.
The Air Miles rewards program is reaching a significant milestone of issuing its one hundred billionth (100,000,000,000) reward mile. To celebrate, they have been doing giveaways on its social media channels, since August 30, 2021. Their social media channels include: Facebook, Instagram and Twitter. This will run until the end of the weekend (September 6, 2021).
Starting today, over the next 3 weeks, Air Miles is offering its spring Bonus Boom promotion. Effective March 25, 2021, until April 14, 2021, Air Miles collectors can earn 95 bonus miles after making purchases at 3 partners.
We value 1 Air Miles at 11 cents a piece, so 95 bonus miles is worth just over $10.
Back in 2016, I began a tradition of trying to predict the travel / rewards market in Canada. The first year was rough, but it got better over the years. How did it go in 2020?
Below are my previous scores: