In the summer of 2023, AIR MILES introduced its AIR MILES Receipts program to members living in Atlantic Canada. As of November 2023, all Air Miles members across the country can now take part. I gave it my first try today and it worked like a charm, as I share my personal experience today.
We continue our 10 year celebration interview series with Jason Beales, Chief Strategy and Commercial Officer at AIR MILES, who will discuss the new changes to their Travel booking platform. Thank you so much for taking the time to answer our questions Jason and we look forward to see how this new partnership with BMO is going to unfold.
With BMO looking to purchase Air Miles, American Express has discontinued its American Express Air Miles co-branded credit cards. It was really only a matter of time it seems.
All the links are broken now on their website are broken now. If you are an existing cardholders, it looks like you can continue to use your card. But I would expect those to be discontinued in the feature too.
March 10, 2023 was a crazy day for Air Miles collectors. At the beginning of the day, it was announced that LoyaltyOne Co. (which offers Air Miles) had gone into bankruptcy protection. The fear was that member miles would be lost forever!
Later in the day, BMO Financial Group signed a deal to acquire the Air Miles rewards program from LoyaltyOne Co.. As a result, below is a screenshot what we might currently see on the Air Miles website:
Air Miles is offering up to 10x the bonus miles offer between June 10, 2022 right up to Father’s Day on June 19, 2022 on their shopping portal: Air Miles Shops.
Not all stores are participating in the bonus offers. Some have 2x or 3x bonuses. Otherwise, the more significant ones are the 10x and 5x ones
Today, we feature the new Chief Technology Officer (CTO) at AIR MILES, Rick Neuman, who will lead the technological innovation, development and dissemination ahead of its 30th anniversary. He brings a wealth of experience from Flipp, Sears Canada, Canadian Tire and Walmart. Thank you for taking the time to answer our questions Rick, we are looking forward to the new initiatives that you are in charge of!
As we approach the holiday period, AIR MILES is reducing the number of Dream Miles needed to redeem on over 500 merchandise rewards by at least 100 Miles each. Here is the fun part, the new rollback is NOT a limited-time offer and will be available to all AIR MILES collectors.
Today we feature Thomas Rummel, Vice President, Travel Rewards AIR MILES Reward Program. Today, he will share his thoughts with us on the new AIR MILES Flights platform. Thank you Thomas for taking the time to answer our questions, seems like this is just a stepping stone for lots to come. Looking forward to what else you have in store!
1) Please tell us about yourself and your role with AIR MILES.
Effective today, October 21, 2021 through November 10, 2021, the AIR MILES Reward Program has launched its AIR MILES Flight-a-Day Giveaway.
The are two main prizes to win:
Air Miles announced recently that they are making some enhancements to their rewards program including a new logo (see image below)
Air Miles seems to be looking at making an aggressive move to win more market share by making their program more competitive.