An Intro to the revised Canadian Tire Loyalty Program
Traditionally, we all know that Canadian Tire gives out “Canadian Tire Money” when you make a purchase at their retail stores. The colourful purple, green, blue, brown, grey and red paper money brought attraction to its customers and led client coming back to the store in order to earn more (or use the ones they’ve collected from previous purchases). I remember as a kid, I used to collect them from my parents each time we would stop by a Canadian Tire to pick up something; it wasn’t worth a lot, but it somehow made me really happy to have that “paper money” in my hands.
Since then, Canadian Tire states that there has been about $1 billion dollars worth of Canadian Tire money circulated in the country since the first introduction of the program in 1958.
The Canadian Tire loyalty program is one of the oldest loyalty programs situated in Canada. Beginning in the end of 2014, Canadian Tire Corp Ltd. announced that they will be transitioning over to a digital loyalty program in which Canadian Tire dollars will be earned in replacement of the historical paper cash. You can now download the Canadian Tire Mobile Application to start earning Canadian Tire cash digitally.
The revised loyalty program will allow the company to track customer buying patterns and send them deals and offered tailored to their shopping habits.
By signing up for the Canadian Tire ‘Money’ Program, you can opt in to the following benefits:
- Receive offers tailored to your spending habits
- Weekly flyer bonuses
- Easier returns at Canadian Tire stores which do not require you to have a paper receipt
Final Take on the Canadian Tire Loyalty Program
On a business perspective, this is definitely a strategic approach by Canadian Tire Corp to move from a more traditional paper loyalty program to a digital one in order to keep up with competition. Since technology has advanced, most individuals prefer to be able to access everything through their mobile phones or tablet. It would require much effort to keep a stack of Canadian Tire paper money in their wallet. Moreover, this allows the company to understand their clients more and allow them to approach their frequent shoppers under more familiarized circumstances. If you are a frequenter of Canadian Tire, I would recommend signing up for the credit card in order to earn points at a much quicker rate.
Ultimately, Canadian Tire has been around for many years, offering many type of products and services such as automobile services, gas services and more recently, financial services. It is has been deemed by Forbes as the top loyalty program in Canada, so it is definitely here to stay. I would love to see how the digital program comes along while we have some competition rising from companies such as Walmart and Target. However, as a long time Canadian Tire loyalty program client, I do miss the idea of having that physical money in my hands when I make a purchase at a Canadian Tire; it definitely separated this company from the rest. Although I do love
the fact that you can bring your Canadian Tire ‘Money’ in to a retail store and have it converted into digital money and applied into your e-account.
So is there any information on the actual program, earning, redemption, etc? This blog headline promises an Analysis but I don’t see that anywhere. At least not actually in the blog.
Hi Wendy,
I apologize for the confusion. This is actually a two-series post with the first one being just an introduction to the program and an analytical post of the program will follow shortly. Thank you.
Your blog posts are horrendous. Very little content that explores travel in Canada, travel tips, etc. It seems like you are hurting to find things to blog about. Of all the BA bloggers, this is by far the most useless one. You can’t redeem CT money for anything travel related except autoparts, or a travel mug. I wonder if you read the content of your BA colleagues.
Hello John,
Pointshogger is a website that aims to write post about all the major loyalty points program in Canada, helping Canadians maximize their every dollar spent. This goes for travel, everyday spending on credit cards, groceries, online shopping… anything that Canadians are eligible to collect in points or redeem savings on. We hope to provide a bank of information for people who are avid “Pointshoggers” and frugal spenders on tips to maximize their spending.
We apologize if you are under the impression that Pointshogger solely focuses on travel. Topics related to travel, hotels, and airlines are only part of what we do, although anything travel-related does go hand in hand with points more frequently. We will do our best to improve that area of our blog and thank you for your comment.
Cheers!