Our previous post entitled: “Is the Cineplex’s CineClub Worth it?” has been quite popular as of late. So we thought we would dive a little deeper into the value of the program.
A little background first. Scotiabank has entered into a joint venture with Cineplex to own and operate a rewards program called Scene+, which has gone through a major revamp the past couple of years. Previously, Scene+ was solely controlled by Cineplex. More on Scene+ later in the post.