Interviews

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[INTERVIEW] Christine Poirier – Director of Loyalty of Cadillac Fairview

Cadillac Fairview (CF) recently announced the development and launch of the company’s symbiotic approach to Loyalty and expansion of the Feel the Love loyalty pilot promotion at four additional CF shopping centres. Today, we have the privilege of interviewing Christine Poirier, Director of Loyalty at Cadillac Fairview to learn more about loyalty for shoppers at CF!

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[INTERVIEW] Shawn Stewart – Canadian Tire Corporation

Canadian Tire Corporation recently announced more details about their new loyalty program called Triangle Rewards. Today, we have the privilege of interviewing Shawn Stewart, Vice President, Loyalty and Customer Insights to learn more about this new program!

1) Please tell us about yourself. What is your role with Canadian Tire?

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[INTERVIEW] Aeroplan’s General Manager of Marketing, Chris Willoughby – Beyond June 2020

On April 26, 2018, Aeroplan released a statement outlining its commitment to redefine its travel rewards and a preview of what to expect beyond June 2020. Today, I am interviewing Chris Willoughby, General Manager of Marketing of Aeroplan to get more insights about this announcement.

Please tell us about yourself. What is your role with Aeroplan? 

[INTERVIEW] Stephen Akins from QR Loyalty Cards

As promised, we are excited to continue to promote other blogs and websites through our interview series. Feel free to reach out to us if you would also like to share your story with our readers. For today, we are interviewing Stephen Akins, founder of QR Loyalty Cards, who is going to share with us his journey on how his website started! Keep up the great work Stephen, we look forward to seeing your business expand further! 

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[INTERVIEW] 100,000 Trees Planted by Delta Hotel Guests

Delta Hotels by Marriott is expanding its mission to fill Canada with trees planted by hotel visitors. Launched in February 2015, Delta’s GreenSTAY program aims to combat the effects of global warming. Guests have the option to plant one tree for each night they opt out of housekeeping. With 100,000 trees planted in the province of Alberta, Delta teamed up with WEARTH in the Niagara region of the province of Ontario to plant another 100,000 trees. This region was chosen due to the destructive effects of the Emerald Ash Borer Beetle. On October 23, 2017, Don Cleary, President of Marriott International in Canada was in Niagara to plant the first of many trees to come. Below is my interview with him. 

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[INTERVIEW] Director of Loyalty for Marriott Canada about Partnership with PlacePass

Today, we feature Jennifer Bryl, Director of Loyalty for Canada, Marriott International, who would like to discuss its new partnership with PlacePass.

Jennifer Bryl, Director of Loyalty for Marriott Canada

1) Please tell us a little bit about yourself.

For Marriott International, I’m a loyalty driver who helps hotels understand the value of enrolling and recognizing new members so they can create exceptional and memorable experiences for our guests. Montreal is my favourite Canadian city (for the foodie in me) and I’m itching to visit Grand Okanagan!