The Air Miles reward program announced the addition of several new partners. Below are some of the details of each new partnership.
Air Miles collectors now have access to Spotify, a digital music service that allows members to access thousands of songs using Cash Miles, in denominations of $10.
12-Month Digital Gaming Subscriptions
Collectors can now access 12-month digital gaming subscriptions with the use of Dream Miles for the following:
- Nintendo Switch, a gaming console
- PlayStation NOW, a cloud-based gaming subscription
- PlayStation Plus, a subscription service that gives Collectors deals and exclusive discounts
- Xbox Live, a multiplayer gaming system
Air Miles is also expanding its online shopping portal, Air Miles Shops, with the addition of:
- Estée Lauder
I have mentioned this before in passing. But with the travel industry down right now, I really do believe that Air Miles has an opportunity to step up. Their business model (earning and redeeming) is generally more diversified than travel programs. More options and more sweet spots can really help them.