WestJet Teams Up with RBC To Create Loyalty Program: Ampli
According to a few news reports (CBC, Huffington Post), RBC and WestJet have teamed up to offer a new loyalty program called Ampli. They say they have teamed up, but they are already teamed up as RBC is the only credit card company to offer a co-branded WestJet Rewards card.
Anyway, seems like WestJet is looking to revamp its frequent flyer program to compete more directly with Aeroplan, as they are being phased out of Air Canada.