Will Movie Theatres Ever be the Same?
Today’s post is inspired by an article on CBC that reported that Cineplex lost $98.9-million in the second quarter, which represents a 90% decrease in revenue. To further the woes, the previously announced Cineworld takeover is now scrapped.
You may notice that I put a lot of emphasis on Cineplex, as they control the largest percentage of movie goers in Canada, as well as offer a competitive loyalty program called Scene Rewards.