Air Miles Launches “Rewarding Canadians Everyday” and “Summer Giveaway”
Air Miles has been trying to elevate its game this summer. To be fair, I think that this is their chance to shine, with the travel industry down. Air Miles is more diversified in its reward options. Today, they are launching two new initiatives.
Rewarding Canadians
Air Miles unveiled a new brand platform today called Rewarding Canadians, every day. Rewarding Canadians features Collectors experiencing moments of reward. At the very least, I think that this is a good reminder for everyone to redeem their miles for something that is worthwhile.
Here is the video to get the ball rolling: