![[INTERVIEW] AIR MILES – The evolution of the in-store shopping experience](https://pointshogger.com/wp-content/uploads/2024/05/Air-Miles.jpg)
Today, we are featuring Jason Beales Chief Strategy & Commercial Officer at Air Miles. Today, he is sharing his thoughts on in-store versus online shopping. Thank you Jason for taking the time to answer our questions.
1) Please tell us about yourself and your role with AIR MILES.
As we approach the holiday period, AIR MILES is reducing the number of Dream Miles needed to redeem on over 500 merchandise rewards by at least 100 Miles each. Here is the fun part, the new rollback is NOT a limited-time offer and will be available to all AIR MILES collectors.
Today we feature Thomas Rummel, Vice President, Travel Rewards AIR MILES Reward Program. Today, he will share his thoughts with us on the new AIR MILES Flights platform. Thank you Thomas for taking the time to answer our questions, seems like this is just a stepping stone for lots to come. Looking forward to what else you have in store!
1) Please tell us about yourself and your role with AIR MILES.
Effective today, October 21, 2021 through November 10, 2021, the AIR MILES Reward Program has launched its AIR MILES Flight-a-Day Giveaway.
Prize
The are two main prizes to win:
Air Miles announced recently that they are making some enhancements to their rewards program including a new logo (see image below)
Air Miles seems to be looking at making an aggressive move to win more market share by making their program more competitive.
The Air Miles rewards program is reaching a significant milestone of issuing its one hundred billionth (100,000,000,000) reward mile. To celebrate, they have been doing giveaways on its social media channels, since August 30, 2021. Their social media channels include: Facebook, Instagram and Twitter. This will run until the end of the weekend (September 6, 2021).
Starting today, over the next 3 weeks, Air Miles is offering its spring Bonus Boom promotion. Effective March 25, 2021, until April 14, 2021, Air Miles collectors can earn 95 bonus miles after making purchases at 3 partners.
We value 1 Air Miles at 11 cents a piece, so 95 bonus miles is worth just over $10.
Back in 2016, I began a tradition of trying to predict the travel / rewards market in Canada. The first year was rough, but it got better over the years. How did it go in 2020?
Below are my previous scores:
Air Miles is cranking things up to finish out 2020. There are 2 current initiatives happening at the same time.
Bagful of Air Miles Bonus Event
Between October 29, 2020 and November 10, 2020, you can earn bonus miles for certain daily food and products are Air Miles partnered stores. This is a great way to rack up more bonus miles on every day spending.
Today’s post is to summarise some of the news and notes to watch for related to Canadian specific companies. Namely regarding Air Canada, Air Miles and Cineplex.