It has been over 2 years since our last full rundown of the Scene Rewards program (minus a feature update). So we are long overdue for an update, so let’s get going.
Expiry Policy
As with most rundowns of loyalty programs that do, we start with the expiry policy, since this seems to be a big issues for anyone looking to get the ball rolling into the miles and points world.
Back in 2016, I began a tradition of trying to predict the travel / rewards market in Canada. The first year was rough, but it got better over the years. How did it go in 2020?
Below are my previous scores:
Today’s post is to summarise some of the news and notes to watch for related to Canadian specific companies. Namely regarding Air Canada, Air Miles and Cineplex.
Today’s post is inspired by an article on CBC that reported that Cineplex lost $98.9-million in the second quarter, which represents a 90% decrease in revenue. To further the woes, the previously announced Cineworld takeover is now scrapped.
You may notice that I put a lot of emphasis on Cineplex, as they control the largest percentage of movie goers in Canada, as well as offer a competitive loyalty program called Scene Rewards.
Loyalty programs across the board have implemented temporary solutions to deal with any COVID-19 related matters. Below is a list of hyperlinks to useful information. I also included a small blurb for each company that may be more commonly relevant.
I tried to include companies more relevant to Canadians, but please let us know in the comment section below if you see any other links that we can add to the list (in alphabetical order).
You may have read about this recently but Cineplex (who runs loyalty program Scene Rewards) was bought out by a British media group, Cineworld. Shareholders approved this deal this month. As a result, Tanner Zipchen (pre-show host when you are waiting for your movie to start), was let go from his position. Turns out that he was being paid in Scene points?
Ok… the story is not that far fretched. Basically he was paid in Scene points when he first started working for Cineplex, before converting into a salary.
That being said, I was wondering how the Scene Rewards program would play out Cineworld taking over. I have so many questions. I held out writing this post until I got more details. So this is more of a preview post before I eventually write a full blown post when the things become more clear.
Cineplex (movie theatre) and Tangerine Bank are teaming up on Tuesdays!
Basically, when you go to the movies on Tuesdays and swipe your Tangerine Money-Back Credit Card, you will receive the following benefits:
Happy Halloween Everyone!
We continue our annual (2013, 2014, 2015, 2016, 2017, 2018) tradition of providing a rundown of the Scene rewards program on this day. We did write a post back in March 2019 to discuss what to do ahead of the major changes that kicked in on April 17, 2019.
Today’s post will recap the program for what it is currently.
It has been almost a year since Cineplex launched its Gold program so I am overdue for a post.
The main reason why I held off writing about this is that it is currently only offered to Edmonton, Alberta residents. I was hoping that it would have expanded to more places in Canada by now, so that this post would be more relevant.
Cineplex’s Scene Rewards program is going through some changes effective April 17, 2019. In summary, for the most part, you will be earning points faster, but need more points for some reward redemptions. I will discuss the changes and offer some strategies.
Movie Tickets
Below are the movie earning and redemption schedule changes.