Today we feature Todd Gulbransen, newly appointment Air Miles SVP of Client Services and Strategic Partnerships. He is is sharing with us his personal story, reason for joining Air Miles and what to look forward to! Thank you for taking the time to spend!
Please tell us about yourself and your role at AIR MILES?
The Air Miles reward program announced the addition of several new partners. Below are some of the details of each new partnership.
Spotify
Air Miles collectors now have access to Spotify, a digital music service that allows members to access thousands of songs using Cash Miles, in denominations of $10.
Air Miles has been trying to elevate its game this summer. To be fair, I think that this is their chance to shine, with the travel industry down. Air Miles is more diversified in its reward options. Today, they are launching two new initiatives.
Rewarding Canadians
Air Miles unveiled a new brand platform today called Rewarding Canadians, every day. Rewarding Canadians features Collectors experiencing moments of reward. At the very least, I think that this is a good reminder for everyone to redeem their miles for something that is worthwhile.
Here is the video to get the ball rolling:
Everyone has complimentary membership for the remainder of 2020. Criteria for 2021 will be announced this fall.
Air Miles has team up with All Purpose Realty (APR) to offer a referral bonus in the brokerage and real estate world.
APR is a Realtor referral service and national realty brokerage in Canada, working with all major real estate brands.
As part of the collaboration between APR and AIR MILES, Collectors can now:
If you have been looking for a way to give back but may not want to give away your hard earned cash, especially for anyone who is tight on money, there is an opportunity with Air Miles.
Earning rewards can be used on yourself, but they can also be a currency to use to donate to give back.
Air Miles announced that Air Miles Gold and Onyx members will receive an extension on their elite status. Furthermore, there is an extension the waiver period for travel change fees.
You may have received an email from Air Miles that looks like this:
Air Miles announced its commitment to support two leading Canadian charities, Kids Help Phone and Food Banks Canada, by providing a channel for its collectors to donate their miles.
Below are the highlights of the donation initiative:
Effective today, March 31, 2020, Air Miles collectors can use their Cash Miles to redeem for Uber Eats and Door Dash eVouchers. The redemption rate is 190 Cash Miles for a $20 eVoucher code. This is pretty much the benchmark rate of return I would suggest for Air Miles redemptions. You are getting 10.5 cents per miles ($20 / 190 points). In other words, you are ahead of the game if you can get more than 11 cents per mile in value, but you do not want to dip below 10 cents per mile if you want to optimize your miles.
Loyalty programs across the board have implemented temporary solutions to deal with any COVID-19 related matters. Below is a list of hyperlinks to useful information. I also included a small blurb for each company that may be more commonly relevant.
I tried to include companies more relevant to Canadians, but please let us know in the comment section below if you see any other links that we can add to the list (in alphabetical order).