Capital One


How to Encourage Customers to Retain their Credit Cards

There have been rumours that American Express might no longer allow customers to churn their credit cards. We will see if there is any truth to this rumour in the coming months. Churning is the process of signing up for a credit card, then cancelling and signing up for the same credit card again later on. Some credit card companies only allow you to get one sign up bonus per lifetime.

There are so many reasons why people want to churn. Here are some of the possible reasons: